The unfortunate trend of technology adoption without a clear strategy.
Published January 18, 2024
The unfortunate trend of technology adoption without a clear strategy.
The allure of new, cool tech solutions often overshadows its practical utility. Both sides – the innovators who create and sell these technologies and the customers who eagerly adopt them – share responsibility for a growing trend of technology implementations that, frankly, don't solve real problems.
𝐓𝐡𝐞 𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐓𝐞𝐜𝐡 𝐏𝐚𝐫𝐚𝐝𝐨𝐱: • 𝐒𝐡𝐢𝐧𝐲 𝐍𝐞𝐰 𝐎𝐛𝐣𝐞𝐜𝐭 𝐒𝐲𝐧𝐝𝐫𝐨𝐦𝐞: The irresistible pull towards the ‘new’ and ‘novel’, often at the expense of sustained objectives and an overarching strategic vision. • 𝐅𝐞𝐚𝐫 𝐨𝐟 𝐌𝐢𝐬𝐬𝐢𝐧𝐠 𝐎𝐮𝐭 (𝐅𝐎𝐌𝐎): The anxiety that failing to adopt new technologies or trends could result in missed opportunities for growth or competitive advantage.
𝐓𝐡𝐞 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝐂𝐡𝐞𝐜𝐤: • 𝟑𝟎% of App deployments fail (Source: https://lnkd.in/dWRz87ep) • 𝟕𝟎% of Digital Transformation initiatives don’t meet goals (Source: https://lnkd.in/dDkttDYa) • 𝟕𝟎%+ of manufacturers worldwide are stuck in pilot purgatory (Source: https://lnkd.in/dFTa3G6N) • 𝟓𝟖% of IoT projects are considered not to be successful (Source: https://lnkd.in/dvuWUUhv) • 𝟔𝟏% of manufacturers don’t have specific metrics to measure the effectiveness or impact of AI deployments (Source: https://lnkd.in/dqKrygZQ)
𝐀𝐝𝐯𝐢𝐜𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐓𝐞𝐜𝐡-𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬:
- 𝐀𝐬𝐬𝐞𝐬𝐬, 𝐃𝐨𝐧'𝐭 𝐀𝐬𝐬𝐮𝐦𝐞: Evaluate whether the technology fills a need or optimizes current operations before investing.
- 𝐀𝐥𝐢𝐠𝐧, 𝐓𝐡𝐞𝐧 𝐀𝐜𝐭: Ensure that any new tech acquisition is in alignment with your strategic business goals.
- 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐭𝐨 𝐌𝐚𝐧𝐚𝐠𝐞: Develop clear metrics or KPIs to track the success and relevance of your technology investments.
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Originally posted on LinkedIn · 1243 likes · 295 comments
